The Influence of Customer Relationship Marketing on Customer Loyalty (Case of selected CBE,inJimma Zone)

Authors

  • Seid Hussen Ali

Keywords:

customer relationship marketing, satisfaction, trust, communication, bonding, empathy and customer loyalty

Abstract

Abstract not found

How to Cite

The Influence of Customer Relationship Marketing on Customer Loyalty (Case of selected CBE,inJimma Zone). (2016). Global Journal of Management and Business Research, 16(33), 11-21. https://journalofbusiness.org/index.php/GJMBR/article/view/

References

K. Anderson, R. Zemke (1991) Delivering Knock Your Socks Off Service.

M. Baker (2003) The Marketing Book.

L. Berry (1995) Relationship Marketing of Services--Growing Interest, Emerging Perspectives. 23(4), 236-245. https://doi.org/10.1177/009207039502300402

M. Callaghan, J. McPhail, M. Yau (1995) Dimensions of a relationship marketing orientation: an empirical exposition.

M. Christopher, A. Payne, D. Ballantyne (2002) Relationship Marketing: Creating Stakeholder Value.

A. Dick, K. Basu (1994) Customer Loyalty: Toward an Integrated Conceptual Framework. 22(2), 99-113. https://doi.org/10.1177/0092070394222001

F. Dwyer, Paul Schurr, Sejo Oh (1987) Developing Buyer-Seller Relationships. 51(2), 11-27. https://doi.org/10.1177/002224298705100202

C. Fornell, F. Morgenson III, M. Krishnan (2006) Customer Satisfaction and Stock Prices: High Returns, Low Risk. 70(1), 3-14. https://doi.org/10.1509/jmkg.70.1.003.qxd

Shankar Ganesan (1994) Determinants of Long-Term Orientation in Buyer-Seller Relationships. 58(2), 1-19. https://doi.org/10.1177/002224299405800201

C. Grönroos (1994) From marketing mix to relationship marketing: towards a paradigm shift in marketing. 32(2), 4-20.

C. Gronroos, J. O'Malley, D. Tynan (2000) Creating a Relationship Dialogue: Communication, Interaction and Value. 1(1), 5-14. https://doi.org/10.1362/1469347002523428

Gregory Gundlach, Patrick Murphy (1993) Ethical and Legal Foundations of Relational Marketing Exchanges. 57(4), 35-46. https://doi.org/10.1177/002224299305700403

T. Heffernan, O'Neill, T. G.; Travaglione, M. Droulers (2008) Relationship marketing: the impact of emotional intelligence and trust on bank performance. 26(3), 183-199.

B. Jackson (1985) Building customer Relationships That Last. 120-128.

G. Jarvis (2004) Is CRM Improving in Retail Financial Services. http://www.insightexec.com

P. Kotler (1992) Total Marketing. 2.

Dong‐jin Lee, Jae Pae, Y. Wong (2001) A model of close business relationships in China (guanxi). 35(1/2), 51-69. https://doi.org/10.1108/03090560110363346

A. Lindgreen (2001) A framework for studying relationship marketing dyads. 4(2), 75-87.

E. Little, E. Marandi (2003) Relationship Marketing Management.

S. Mesay (2012) Bank service quality, customer satisfaction and Loyalty in Ethiopian Banking sector. 1(1).

Robert Morgan, Shelby Hunt (1994) The Commitment-Trust Theory of Relationship Marketing. 58(3), 20-38. https://doi.org/10.1177/002224299405800302

Richard Oliver (1981) Whence Consumer Loyalty?. 63(4_suppl1), 33-44. https://doi.org/10.1177/00222429990634s105

OluOjo (2008) "The Relationship b/n Service Quality and Customer Satisfaction in the Telecom. Industry: Brand Broad Research in Accounting, Vo 1. 1, 8-18.

A. Palmer (2000) Principles of Marketing.

Parasuraman, V. A.; Zeithaml (1988) SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. 64(1), 4-14.

Robson Mekonnin (2013) Customer Management and Organizational Performance of Banking Sector: A Case Study of Commercial Bank of Ethiopia Haramaya Branch and Harar Branches. College of Business and Economics, Haramaya University, Ethiopia. 5.

J. Sheth, A. Parvatiyar (1995) Relationship Marketing in Consumer Markets: Antecedents and Consequences. 23(4), 255-271. https://doi.org/10.1177/009207039502300405

H. Soren, B. Mogens (2009) Strategic Customer Management.

Y. Tseng (2007) The Impacts of Relationship Marketing Tactics on Relationship Quality in Service Industry. 7(2), 310-314.

K. Tyler, E. Stanley (1999) Marketing financial services to businesses: a critical review and research agenda. 17(3), 45-75.

Mosad Zineldin (2000) The royalty of loyalty: CRM, quality and retention. 23(7), 430-437. https://doi.org/10.1108/07363760610712975

The Influence of Customer Relationship Marketing on Customer Loyalty (Case of selected CBE,inJimma Zone)

Published

2016-10-03

How to Cite

The Influence of Customer Relationship Marketing on Customer Loyalty (Case of selected CBE,inJimma Zone). (2016). Global Journal of Management and Business Research, 16(33), 11-21. https://journalofbusiness.org/index.php/GJMBR/article/view/