Use of Ethical and Halal Concept in Marketing of Consumer Products: What is Going, What Must do and What Must Not do in Bangladesh

Abstract

The study helps to understand the use of ethical and halal concept in marketing consumer products and explore the some variables that affect the unethical practices of consumer products in Bangladesh. The study, descriptive in nature, has been conducted based on primary and secondary data. The study has been conducted among 60 respondents at Rangpur City Corporation in Bangladesh who are regularly purchasing consumer products. The survey questionnaire has been included 48 questions designed under 5-point Likert scale. The collected data have been analyzed by using frequency distribution analysis through the SPSS 20.0 version. The study shows that 95 percent of respondents have already faced unethical practices when they have bought any consumer products. 90 percent of respondents believed that unethical practices of Consumer products are increasing day by day. Misleading advertising, selling products with an expired date, using chemicals in the products, including preservative in different products, fluctuating prices by seller, agent or middleman, use sexual appeal, wrong information in the product labeling are the main factors that affect the unethical practices of consumer products in Bangladesh. Marketing practices should be ethical and credible. Correct information, Islamic marketing and Islamic principles make a good effect on the economy of the country.