Information Quality in Customer Relationship Management
Keywords:
ultimate currency, the higher quality the information, the more valuable and powerful the information
Abstract
Abstract not found
Downloads
- Article PDF
- TEI XML Kaleidoscope (download in zip)* (Beta by AI)
- Lens* NISO JATS XML (Beta by AI)
- HTML Kaleidoscope* (Beta by AI)
- DBK XML Kaleidoscope (download in zip)* (Beta by AI)
- LaTeX pdf Kaleidoscope* (Beta by AI)
- EPUB Kaleidoscope* (Beta by AI)
- MD Kaleidoscope* (Beta by AI)
- FO Kaleidoscope* (Beta by AI)
- BIB Kaleidoscope* (Beta by AI)
- LaTeX Kaleidoscope* (Beta by AI)
How to Cite
References
J. Anderson, J. Narus (1991) "Partnering as a Focused Market Strategy." California Management Review. 95-113.
Donald Ballou, Harold Pazer (1990) A Framework for the Analysis of Error in Conjunctive, Multi‐Criteria, Satisficing Decision Processes*. 21(4), 752-770. https://doi.org/10.1111/j.1540-5915.1990.tb01248.x
L. Berry (1995) Relationship Marketing of Services--Growing Interest, Emerging Perspectives. 23(4), 236-245. https://doi.org/10.1177/009207039502300402
L. Berry, A. Parsuraman (1991) Marketing Services - Competing Through Quality.
J. Bickert (1992) The Database Revolution. 14-18.
Barry Cushing (1974) A Mathematical Approach to the Analysis and Design of Internal Control Systems. 49(1), 24-41. https://doi.org/10.2308/tar-4509881
M. Bitner (1995) Building Service Relationships: It's all about Promises. 23(4), 246-251. https://doi.org/10.1177/009207039502300403
Lawrence Crosby, Nancy Stephens (1987) Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry. 24(4), 404-411. https://doi.org/10.1177/002224378702400408
L. Crosby, K. Evans, D. Cowles (1990) " Relationship Quality in Services Selling--An Interpersonal Influence Perspective." Journal of Marketing. 52, 21-34.
A. Dick, K. Basu (1994) Customer Loyalty: Toward an Integrated Conceptual Framework. 22(2), 99-113. https://doi.org/10.1177/0092070394222001
W. Deming (1982) Out of the crisis, MIT Press, Boston, Massachusetts, USA. Dickson, G., Senn, J. and Chervany, N. (1977), Research in management information systems: the Minnesota experiments. 23(9), 913-923.
Stephen Doyle, George Roth (1992) Selling and Sales Management in Action: The Use of Insight Coaching to Improve Relationship Selling. 12(1), 59-64. https://doi.org/10.1080/08853134.1992.10753898
F. Dwyer, P. Schurr, S. Oh (1987) "Developing Buyer-Seller Relationships." Journal of Marketing. 51, 11-27.
M. Eppler (2006) Managing Information Quality, 2nd edition.
M. Eppler, M. Helfert (2004) A classification and analysis of data quality costs, 9th International Conference on Information Quality.
Craig Fisher, Bruce Kingma (2001) Criticality of data quality as exemplified in two disasters. 39(2), 109-116. https://doi.org/10.1016/s0378-7206(01)00083-0
Gary Frazier, Robert Spekman, Charles O'neal (1988) Just-In-Time Exchange Relationships in Industrial Markets. 52(4), 52-67. https://doi.org/10.1177/002224298805200406
George Fratian (2008) George Fratian, Planning your CRM SAP Implementation.
H. Gilmore (1974) Product conformance cost. 7, 16-19.
C. Gronroos (1983) Strategic management and marketing in the service sector.
Evert Gummesson (1987) The new marketing-Developing long-term interactive relationships. 20(4), 10-20. https://doi.org/10.1016/0024-6301(87)90151-8
M. Janson (1988) Data quality: The Achilles heel of end-user computing. 16(5), 491-502. https://doi.org/10.1016/0305-0483(88)90022-9
Jill Dyche (2004) Jill Dyche, CRM Handbook A Business Guide For CRM Customers, Addison Wesley IT Series, 2004.
J. Juran, F. Gryna, R. Bingham (1974) Quality Control Handbook, 3rd edition, McGraw-Hill, New York, USA.
T. Levitt (1983) After the Sale is Over. 87-93.
J. Olson (2003) Data quality: the accuracy dimension.
R. McKenna (1991) Relationship Marketing: Successful Strategies for the Age of the Customers.
Robert Morgan, Shelby Hunt (1994) The Commitment-Trust Theory of Relationship Marketing. 58(3), 20-38. https://doi.org/10.1177/002224299405800302
G. Naidu, Atul Parvatiyar, Jagdish Sheth, Lori Westgate (1999) Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals. 46(3), 207-218. https://doi.org/10.1016/s0148-2963(98)00044-7
Charles O'Neal (1989) JIT procurement and relationship marketing. 18(1), 55-63. https://doi.org/10.1016/0019-8501(89)90021-7
T. Paul (1988) Relationship Marketing for Health Care Providers. 3, 20-25.
D. Peppers, M. Rogers (1993) The One to One Future: Building Relationships One Customer at a Time.
B. Shapiro, R. Moriarty, Jr (1980) National Account Management.
B. Shapiro, R. Posner (1979) Making the Major Sale. 68-79.
J. Sheth, R. Sisodia (1995) Improving Marketing Productivity.
R. Wang, D. Strong (1996) Beyond Accuracy: What Data Quality Means to Data Consumers. 12(4), 5-34.
Richard Wang (1998) A product perspective on total data quality management. 41(2), 58-65. https://doi.org/10.1145/269012.269022
Published
2015-06-15
Issue
Section
License
Copyright (c) 2015 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.