Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Rajeev Kumar

Authors

Rajeev Kumar

Keywords:

customer service quality perception, business excellence, customer satisfaction, TBBS

Abstract

In recent time, we have witnessed that the World Economy is passing through some intricate circumstances as bankruptcy of banking & financial institutions, debt crisis in major economies of the world and euro zone crisis. This poses some serious questions about the survival, growth and maintaining the sustainable development. The tempo of development for the Indian banking industry has been remarkable over the past decade. Indian banking industry has been striving hard to gain Business Excellence through Technology Based Banking Services (TBBS) from the use of computerisation in early 90's to Ru-pay card in 2013. Even, India has witnessed the rapid growth of ATMs and use of other tools of E-banking (RBI, 2013).

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Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India. (2015). Global Journal of Management and Business Research, 15(19), 39-45. https://journalofbusiness.org/index.php/GJMBR/article/view/

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