Specialized Business Strategies Versus the Supermarkets. The Case of  Carne Y Punto

Jose G. Vargas-Hernandez

Authors

Jose G. Vargas-Hernandez

Keywords:

strategy, supermarkets, specialty stores, resource-based view

Abstract

Small and specialized companies are finding it very difficult to be competitive and survive in phenomena such as globalization and the expansion of large supermarket chains. They must face the evolution of the consumer, taking into account their new preferences and lifestyle. It is important to study the segment of supermarkets and specialty stores as well as knowing the projection of the main consumers in the coming years.

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How to Cite

Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto. (2015). Global Journal of Management and Business Research, 15(4), 13-18. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

Jose G. Vargas-Hernandez

Dr. José G. Vargas-Hernández is a prolific researcher and professor with a distinguished career spanning multiple institutions and countries. He earned his PhD in Economics from Keele University and has held research and teaching positions at the University of Guadalajara (University Center for Economic and Managerial Sciences), Islamic Azad University, Universidad La Salle Bajío, Universidad Cristóbal Colón, Instituto Tecnológico José Mario Molina Pasquel y Henrique, and others. His work focuses on regional development, sustainability, cultural tourism, entrepreneurship, and organizational strategy, with over 1,150 publications and more than 2,200 citations. Dr. Vargas-Hernández is a member of Mexico's National System of Researchers and has received grants from CONACYT and the European Commission. His h-index of 23 and i10-index of 45 reflect his significant impact in the fields of economics, business, and regional development.

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