The Impact of Green Product on the Customer Purchasing Behavior: An Analytical Study on a Sample of the Technological Companiesat Amman

Authors

  • Adeeb Daames

Keywords:

green product, customer purchasing behavior, technological companies, amman

Abstract

Abstract not found

How to Cite

The Impact of Green Product on the Customer Purchasing Behavior: An Analytical Study on a Sample of the Technological Companiesat Amman. (2014). Global Journal of Management and Business Research, 14(34), 27-32. https://journalofbusiness.org/index.php/GJMBR/article/view/

References

Clare D'souza, Mehdi Taghian, Peter Lamb, Roman Peretiatkos (2006) Green products and corporate strategy: an empirical investigation. 1(2), 144-157. https://doi.org/10.1108/17465680610669825

A. Boztepe1 (2012) Green Marketing and Its Impact on Consumer Buying Behavior. (1).

Satyendra SINGH, Demetris VRONTIS, Alkis THRASSOU (2011) Green Marketing and Consumer Behavior: The Case of Gasoline Products. 16(2), 84-106. https://doi.org/10.1080/15475778.2011.571635

S. Alsmadi (2007) Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers. 13.

Elena Fraj, Eva Martínez, Jorge Matute (2011) Green marketing strategy and the firm's performance: the moderating role of environmental culture. 19(4), 339-355. https://doi.org/10.1080/0965254x.2011.581382

M. Al-Zyadaat, M. Saudi, M. Al-Awamreh (2012) The Relationship between Innovation and Marketing Performance in Business Organizations: An Empirical Study on Industrial Organizations in the Industrial City of King Abdullah II. 5(2), 75-82.

A. Ismail, M. Mamat (2012) The Relationship between Information Technology, Process Innovation and Organizational Performance. 3(2), 268.

Miniard Blackwell, Engel (2006) Consumer Behavior (10th Ed.

K. Case, R. Fair (2007) Principles of Economics. 54.

Michael Cooney (2011) Gartner's Top 10 Tech Trends for 2012.

Case k, fair r (2007) Principles of economics.

Donald Feigenbaum (2003) The power of management capital.

The Impact of Green Product on the Customer Purchasing Behavior: An Analytical Study on a Sample of the Technological Companiesat Amman

Published

2014-09-22

How to Cite

The Impact of Green Product on the Customer Purchasing Behavior: An Analytical Study on a Sample of the Technological Companiesat Amman. (2014). Global Journal of Management and Business Research, 14(34), 27-32. https://journalofbusiness.org/index.php/GJMBR/article/view/