Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs

Isabella Moreira Pereira De Vasconcellos; Delane Botelho

Authors

Isabella Moreira Pereira De Vasconcellos
Delane Botelho

Keywords:

perceived value and customer attitude, considering this variable

Abstract

Abstract not found

Downloads

How to Cite

Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs. (2014). Global Journal of Management and Business Research, 14(7), 23-33. https://journalofbusiness.org/index.php/GJMBR/article/view/

Download Citation

References

Kusum AILAWADI, Koen PAUWELS, Jan-Benedict STEENKAMP (2008) Private-Label Use and Store Loyalty. 72(6), 19-30. https://doi.org/10.1509/jmkg.72.6.019

James ANDERSON, NARUS (2008) James A Business Marketing: Understand what Customers Value. (1).

Nikki BAIRD (2007) Getting Loyalty Programs Back to Loyalty.

Nikki BAIRD (2008) Loyalty and Personalization: The Next Generation of Retail CRM.

Karen BEMOWSKI (1992) Carrying on the P&G Tradition- an Interview with Edwin Artzt. 25, 21-25.

Matthew BERNTHAL, David CROCKETT, Randall ROSE (2005) Credit Cards as Lifestyle Facilitators. 32(1), 130-145. https://doi.org/10.1086/429605

Ruth BOLTON, James DREW (1991) DREW, James H A Multistage Model of Customers Assessments of Service Quality and Value. 17(4), 375. https://doi.org/10.1086/208564

William BOULDING, Richard STAELIN, Michael EHRET, Wesley JOHNSTON (2005) A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go. 69(4), 155-166. https://doi.org/10.1509/jmkg.2005.69.4.155

Jana Bowden (2009) The Process of Customer Management: A Conceptual Framework. 17(1), 63-74.

J. BRAKUS (2009) Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?. 73, 52-68.

Aron O'cass, Debra GRACE (2008) Understanding the role of retail store service in light of self‐image-store image congruence. 25(6), 521-537. https://doi.org/10.1002/mar.20223

Alexander CHERNEV, Ryan HAMILTON (2009) Assortment Size and Option Attractiveness in Consumer Choice among Retailers. 46(3), 410-420. https://doi.org/10.1509/jmkr.46.3.410

Marcel CORSTJENS, Rajiv LAL (2000) Building Store Loyalty through Store Brands. 37(3), 281-291.

C. Wu, H-L CHEN (2000) A consumer purchasing model with learning and departure behaviour. 51(5), 583-591. https://doi.org/10.1057/palgrave.jors.2600903

Wayne DESARBO, Kamel JEDIDI, Indrajit SINHA (2001) Customer value analysis in a heterogeneous market. 22(9), 845-857. https://doi.org/10.1002/smj.191

Sergios DIMITRIADIS, Eric STEVENS (2008) Integrated customer relationship management for service activities- An internal/external gap model. 18(5), 496-511. https://doi.org/10.1108/09604520810898857

Rick FERGUSON, Kelly HLAVINKA (2007) The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry. 24(5), 313-321. https://doi.org/10.1108/07363760710773139

(2008) FILGUEIRAS,MariaLuíza. 5.

Kate FITZGERALD (2004) Grocery Cards. 2.

Michael HARTLINE, James MAXHAM, Daryl McKee (2000) III, & McKee, Daryl 0 Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees. 64(2), 35-50. https://doi.org/10.1509/jmkg.64.2.35.18001

John HAUSER, Duncan SIMESTER, Birger WERNERFELT (1994) Customer Satisfaction Incentives. 13(4), 327-350.

Elizabeth HIRSCHMAN (1979) Differences in Consumer Purchase Behavior by Credit Card Payment System. 6(1), 58.

Patricia HUDDLESTON, Judith WHIPPLE, Amy VANAUKEN (2004) Food store loyalty: Application of a consumer loyalty framework. 12(3), 213-230. https://doi.org/10.1057/palgrave.jt.5740110

Dawn IACOBUCCI, OSTROM, Amy. Distinguishing Service Quality, Lawrence Associates (1995) Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer. 4(3), 277-303. https://doi.org/10.1207/s15327663jcp0403_04

Lance JARVIS, James WILCOX (1977) True vendor loyalty or simply repeat purchase behavior?. 6(1), 9-14. https://doi.org/10.1016/0019-8501(77)90027-x

Jacob JACOBY, David KYNER (1973) Brand Loyalty Vs. Repeat Purchasing Behavior. 10(1), 1-9. https://doi.org/10.1177/002224377301000101

Kevin KELLER (1993) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. 57(1), 1-22. https://doi.org/10.1177/002224299305700101

Ran Kivertz, Iamar Simonson (2003) The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs. 40(4), 454-467.

Philip KOTLER (2005) According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions.

Jorna Leeheer, Tammo Bijmolt Which Retailers Adopt a Loyalty Program? An Empirical Study.

J. MACALEXANDER (2002) Building Brand Community. 1, 38-54.

Meyer-Waarden, Lars (2008) The influence of loyalty program membership on customer purchase behavior. 42(1/2), 87-114.

Chieko MINAMI, John DAWSON (2008) The CRM process in retail and service sector firms in Japan: Loyalty development and financial return. 15(5), 375-385. https://doi.org/10.1016/j.jretconser.2007.09.001

Vikas MITTAL, Wagner KAMAKURA (2001) Investigating the Satisfaction, Repurchase intent and Repurchase Behavior. 38.

Richard OLIVER (1999) Whence Consumer Loyalty?. 63(4_suppl1), 33-44. https://doi.org/10.1177/00222429990634s105

Nor OMAR, Rosidah MUSA, Muhamad NAZRI (2007) Program Perceived Value and Program Satisfaction influences on Store Loyalty. 9(3), 345-368.

Robert Palmatier, Cheryl Jarvis, Jenifer Bechkoff, Frank Kardes (2009) The Role of Customer Gratitude in Relationship Marketing. 73, 1-18.

Adrian PAYNE, Pennie FROW (2004) The role of multichannel integration in customer relationship management. 33(6), 527-538. https://doi.org/10.1016/j.indmarman.2004.02.002

Klaus PEINE (2007) The medium effect in loyalty programs.

RAJAGOPAL (2007) Stimulating retail sales and upholding customer value. 6(2), 117-135. https://doi.org/10.1057/palgrave.rlp.5100054

Frederick REICHHELD (1996) The Loyalty Effect: The Hidden Force behind Growth, Profits and Lasting Value.

Maria-Eugenia Ruiz-Molina, Irene Gil-Saura (2008) Perceived value, customer attitude and loyalty in retailing. 7, 305-314. https://doi.org/10.1057/rlp.2008.21

Tom RYAN (2008) Loyalty Programs Suffer from One- Size-Fits-All Approach.

M. SHI, X. LI, D. SOMAN (2006) Multi-medium reward programs.

Bernd STAUSS, Maxie SCHMIDT, Andreas SCHOELER (2005) Customer frustration in loyalty programs. 16(3), 229-252. https://doi.org/10.1108/09564230510601387

David TSE, Peter WILTON (1988) Models of Consumer Satisfaction Formation: An Extension. 25(2), 204. https://doi.org/10.2307/3172652

Michael Valos, David Bednall (2007) The impact of Porter's strategy types on the role of market research and customer relationship management. 25(2), 147-. https://doi.org/10.1108/02634500710737933

Peter VERHOEF (2003) Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development. 67(4), 30-45.

Tilmann Wagner, Thorsten Hennig-Thurau, Thomas Rudolph (2009) Does Customer Demotion Jeopardize Loyalty?. 73, 69-85.

Wayne Desarbo, Kamel Jedidi, Indrajit Sinha (2001) Desarbo, KAMEL, Jedidi, INDRAJIT, Sinha Customer Value Analysis in a Heterogeneous Market. 22(9), 845-857. https://doi.org/10.1002/smj.191

Russelli WINER (2001) A Framework for Customer Relationship Management California Management Review, Vol.43. 4(Summer), 89-104.

C. WU, H-L CHEN (2000) A consumer purchasing model with learning and departure behaviour. 51(5), 583-591. https://doi.org/10.1057/palgrave.jors.2600903

Youjae YI, Hoseong JEON (2003) Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty. 31(3), 229-240. https://doi.org/10.1177/0092070303031003002

Valarie ZEITHAML, Leonard BERRY, A. PARASURAMAN (1988) PARASURAMAN, A "SERQUAL: A multiple-Item Scale for Measuring Consumer Perceptions of Service Quality Journal of Retailing (Spring), Vol 64. 1, 12-40.

Valarie ZEITHAML, Leonard BERRY, A. PARASURAMAN (1996) The Behavioral Consequences of Service Quality. 60, 31-46.

Joachim ZENTES, Dirk MORSCHETT, Hana SCHRAMM-KLEIN Brand personality of retailers - an analysis of its applicability and its effect on store loyalty. 18.