The Relationship between Church Marketing and Church Growth: Evidence from Ghana

Sarpong Appiah; Dr. Gabriel Dwomoh; Mrs. Lydia Asare Kyire

Authors

Sarpong Appiah
Dr. Gabriel Dwomoh
Mrs. Lydia Asare Kyire

Keywords:

Abstract

This paper explores the impact of church marketing and its effect on church attendance growth. Evidence was gathered from the analysis of a randomly-drawn sample size of 132 which involves 12 pastors, and 120 members from six charismatic churches. Results from the calculated Pearson correlation indicates that positive relationship exist between 'church promotion' and church attendance growth although regression results show that among all the variables considered in the study, it is 'Radio PR' that plays a major role in influencing the growth of churches in Ghana. The study concludes that 'Radio PR tool' has been the most effective tool influencing church attendance growth in Ghana.

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How to Cite

The Relationship between Church Marketing and Church Growth: Evidence from Ghana. (2013). Global Journal of Management and Business Research, 13(36), 9-16. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biographies

Sarpong Appiah

Dr. Gabariel Dwomoh is an accomplished academic and researcher based at the Institute of Entrepreneurship and Enterprise Development (IEED) within Kumasi Polytechnic in Ghana. With a PhD in Human Resource Management from Universidad Empresarial De Costa Rica, his expertise spans human resource management, organizational behavior, and entrepreneurship. Dr. Dwomoh has made significant contributions to the understanding of employee retention, motivation, and performance in the Ghanaian context, as evidenced by his published work on the relationship between church marketing and church growth. Beyond his research, he serves as an editor and reviewer for the Global Journal of Management and Business Research (GJMBR), where he has overseen the editorial process for over 50 papers spanning diverse management topics. His dedication to advancing knowledge in his field is reflected in his extensive publication record, which includes 13 international and 6 national papers. Dr. Dwomoh continues to shape the next generation of business leaders through his teaching and mentorship at Kumasi Polytechnic.

Dr. Gabriel Dwomoh

Dr. Gabariel Dwomoh is an accomplished academic and researcher based at the Institute of Entrepreneurship and Enterprise Development (IEED) within Kumasi Polytechnic in Ghana. With a PhD in Human Resource Management from Universidad Empresarial De Costa Rica, his expertise spans human resource management, organizational behavior, and entrepreneurship. Dr. Dwomoh has made significant contributions to the understanding of employee retention, motivation, and performance in the Ghanaian context, as evidenced by his published work on the relationship between church marketing and church growth. Beyond his research, he serves as an editor and reviewer for the Global Journal of Management and Business Research (GJMBR), where he has overseen the editorial process for over 50 papers spanning diverse management topics. His dedication to advancing knowledge in his field is reflected in his extensive publication record, which includes 13 international and 6 national papers. Dr. Dwomoh continues to shape the next generation of business leaders through his teaching and mentorship at Kumasi Polytechnic.

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