Small and Medium Scale Enterprises (SMES) in Nigeria the Marketing Interface

ayozie Daniel

Authors

ayozie Daniel

Keywords:

SMES, marketing, business, needs, wants, products

Abstract

A business whether small or big, simple of complex, private or public is created to provide competitive prices. Business in Nigeria, has been classified as small, medium and large. In both the developed and developing countries, the government is turning to small and medium scale industries, as a means of economic development and a veritable means of solving problems. It is also a seedbed of innovations, inventions and employment. Presently in Nigeria, SMEs assist in promoting the growth of the country's economy, hence all the levels of government at different times has policies which promote the growth and sustenance of SMEs. Small scale industry orientation is part of the Nigerian history. Evidence abound in the communities of what successes our great grand parents, made of their respective trading concerns, yam barns, cottage industries, and the likes. This paper identifies the historical development and orientation of SMEs in Nigeria, tackles the operational definition and scope, describes the role of the Nigerian government as a participant, regulator and facilitator, both legally and politically in the growth of SMEs. It identifies the marketing problems of SMEs in Nigeria, the provision and enactment of beneficial and supportive laws, the provision of infrastructural facilities, constant man-power and development, direct financial assistance and the establishment of finance institutions to support SMEs. It identifies the roles of SMEs in Nigeria's development and growth. It concludes by clearly specifying the role of marketing to the survival of SMEs in Nigeria, and Advances relevant recommendations. For SMEs to survive marketing practice and principles must be given prominence.This paper will use the secondary data and sure empirical data collected from research studies in SME development in Nigeria.

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How to Cite

Small and Medium Scale Enterprises (SMES) in Nigeria the Marketing Interface. (2013). Global Journal of Management and Business Research, 13(32), 1-12. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

ayozie Daniel

Ayozie Daniel Ogechukwu is a Nigerian academic and researcher specializing in marketing, with a particular focus on relationship marketing strategies for Small and Medium Enterprises (SMEs) in Nigeria. He is affiliated with the Department of Marketing at The Federal Polytechnic Ilaro, Ogun State, and has also been associated with Delta State University. His published works explore the effective use of relationship marketing for customer satisfaction and retention, the marketing interface of SMEs, and ethical challenges in the Nigerian commercial banking sector. With 7 publications and 34 citations, his research has contributed to understanding marketing practices in the Nigerian context. He holds an h-index of 2 and an i10-index of 2, reflecting the impact of his scholarly contributions.

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