Regulated Agricultural Marketing Systemfor Economic Development of Jajpur District in Orissa(India)- An Empirical Analysis

Abstract

Agriculture has played a key role in the process of socio-economic development of our country. Agriculture has all along been the most crucial sector of the Indian economy and even today agriculture and allied activities make the single largest attribution to Gross Domestic product accounting for nearly one fourth of the total. In Odisha, both Agriculture and Animal Husbandry provides employment directly or indirectly to around 65 per cent of the total workforce. It is ironic that Indian agriculture sector is moving in a reverse direction different from that of the non-agriculture sections. This tendency has been earmarked in the country throwing the responsibility to the agriculture market set ups failure to provide incentives to the former for more production and to stay on profession. The state Odisha comes under such tragic scenario. The economic development of the state logs behind the other states of India. This not only impressed to conduct a survey but also to evaluate the role of agricultural marketing for the development of rural economy of the district and the steps taken by state government in agricultural marketing.Also to assess the regulated agricultural knowledge based marketing system. Finally, the study gives some suggestions for the improvement of efficiency and transparency in the marketing of agricultural produce.