Background of Purchase Intention of Brazilian Soccer Club Fans
Keywords:
purchase intention, brand loyalty and image
Abstract
Studies about purchase intention have grown in the marketing area. This is so especially for those seeking to associate loyalty and brand image. Within this context, this paper has sought to analyze the background of purchase intention of soccer club sport products. Then, to apply a descriptive research with 1056 respondents who are fans. The data collected were analyzed using a set of techniques from Structural Equation Modeling (SEM). The results of this research show that the intension of buying is more directly associated to loyalty to the brand rather than the actual image of the soccer club. It was evident the psychological commitment, the emotional attachment and the recognition or association to the brand antecede the purchase intention of sports articles made available by the soccer clubs. In conclusion, the final consideration and academic and managerial recommendations were expounded upon.
Downloads
- Article PDF
- TEI XML Kaleidoscope (download in zip)* (Beta by AI)
- Lens* NISO JATS XML (Beta by AI)
- HTML Kaleidoscope* (Beta by AI)
- DBK XML Kaleidoscope (download in zip)* (Beta by AI)
- LaTeX pdf Kaleidoscope* (Beta by AI)
- EPUB Kaleidoscope* (Beta by AI)
- MD Kaleidoscope* (Beta by AI)
- FO Kaleidoscope* (Beta by AI)
- BIB Kaleidoscope* (Beta by AI)
- LaTeX Kaleidoscope* (Beta by AI)
How to Cite
References
Ibrahim Abosag, Stuart Roper, Daniel Hind (2012) Examining the relationship between brand emotion and brand extension among supporters of professional football clubs. 46(9), 1233-1251. https://doi.org/10.1108/03090561211247810
J. Arbuckle (2008) Amos 17 user´s guide.
Sharon Beatty, Lynn Kahle (1988) Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit. 16(2), 1-10. https://doi.org/10.1007/bf02723310
H. Barich, P. Kotler (1991) A Framework for Marketing Image Company.
Bauer, N. H. H. Sauer, S. Exler (2008) Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment. 22(2), 205-226. https://doi.org/10.1123/jsm.22.2.205
Corrado Beccarini, Alain Ferrand (2006) Factors affecting soccer club season ticket holder's satisfaction: The influence of club image and fans' motives. 6(1), 1-22. https://doi.org/10.1080/16184740600799154
P. Bentler (1995) EQS structural equations program manual.
L. Berry, A. Parasuraman (1991) Marketing Services.
G. Borges (2009) A Relação entre a Imagem da Marca e a Lealdade dos Torcedores de Clube de Futebol.
G. Borges, E. Añaña (2010) Encontro de Marketing da ANPAD.
J. Bowen, S. Shoemaker (1998) The antecedents and consequences of customer loyalty. 12-25.
I. Bruner, G. Hensel, P. (1998) Marketing scales handbook: a compilation of multi-item measures.
B. Byrne (1080) Structural Equation Modeling: Basic Concepts, Application, and Programming.
L. Chernatony (2003) From Brand Vision to Brand Evaluation. https://doi.org/10.4324/9780080506975
Ernest Dichter (1985) What's In An Image. 2(1), 75-81. https://doi.org/10.1108/eb038824
A. Dick, K. Basu (1994) Customer Loyalty: Toward an Integrated Conceptual Framework. 22(2), 99-113. https://doi.org/10.1177/0092070394222001
Kevin Filo, Daniel Funk, Danny O'brien (2010) The Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Events. 24(6), 623-648. https://doi.org/10.1123/jsm.24.6.623
Claes Fornell, David Larcker (1982) Evaluating structural equation models with unobservable variables and measurements error. 17(1), 39-50. https://doi.org/10.1177/002224378101800104
J. Hair, R. Anderson, R. Tathan, W. Black (2005) Análise de dados multivariados.
S. Howard (1998) Corporate image management.
Kenneth Hunt, Terry Bristol, R. Bashaw (1999) A conceptual approach to classifying sports fans. 13(6), 439-452. https://doi.org/10.1108/08876049910298720
Yoshi Iwasaki, Mark Havitz (2004) Examining Relationships between Leisure Involvement, Psychological Commitment and Loyalty to a Recreation Agency. 36(1), 45-72. https://doi.org/10.1080/00222216.2004.11950010
K. Jöreskog (1993) Testing structural equation models. 294-316.
J. Kang (2002) A structural model of imagebased and utilitarian decision-making processes for participant sport consumption. (16), 173-189.
J. Kapferer (2001) (Re)Inventing the Brand, Kogan Page, London. 100-101.
K. Keller (2003) Strategic brand management: Building, measuring, and managing brand equity, 2d Ed.
Kevin Keller, David Aaker (1991) The Effects of Sequential Introduction of Brand Extensions. 29(1), 35-50. https://doi.org/10.1177/002224379202900104
T. Kinnear, J. Taylor (1987) Marketing research: an applied approach.
R. Kline (1998) Principles and practice in structural equation modeling.
J. Larán, F. Espinoza (2004) Consumidores satisfeitos, e então? Analisando a satisfação como antecedente da lealdade. (2).
Joohyun Lee, Alan Graefe, Robert Burns (2007) Examining the Antecedents of Destination Loyalty in a Forest Setting. 29(5), 463-481. https://doi.org/10.1080/01490400701544634
D. Mahony, R. Madrigal (2000) Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty. 9(1), 15-25. https://doi.org/10.1177/106169340000900103
N. Malhotra (2012) Pesquisa de marketing: uma orientação aplicada.
Rujirutana Mandhachitara, Yaowalak Poolthong (2011) A model of customer loyalty and corporate social responsibility. 25(2), 122-133. https://doi.org/10.1108/08876041111119840
K. Mardia (1970) Measures of multivariate skewness and kurtosis with applications. 57(3), 519-530. https://doi.org/10.1093/biomet/57.3.519
J. Marôco (2010) Análise de equações estruturais: Fundamentos teóricos, software e aplicações.
Robert Morgan, Shelby Hunt (1994) The Commitment-Trust Theory of Relationship Marketing. 58(3), 20-38. https://doi.org/10.1177/002224299405800302
B. Mullin, S. Hardy, W. Sutton (2000) Promotions. 183-220.
Mulaik, S. James, L. Van Alstine, J. Bennet, S. N. Lind, C. Stilwell (1989) Evaluation of goodness-of-fit indices for structural equation models. 105(3), 430-445. https://doi.org/10.1037/0033-2909.105.3.430
Richard Oliver (1997) Satisfaction: A Behavioral Perspective on the Consumer, McGaw-Hill, New York, NY. https://doi.org/10.4324/9781315700892
P. Prado (2006) Programa de Fidelidade, Satisfação, Qualidade no Relacionamento e Lealdade entre clientes e supermercados, Anais.
Underwood, N. R. L. Klein, R. Burke (2001) Packaging communication: attentional effects of product imagery. 10(7), 1-19.
Stephen Ross, Jeffrey James, Patrick Vargas (2006) Development of a Scale to Measure Team Brand Associations in Professional Sport. 20(2), 260-279. https://doi.org/10.1123/jsm.20.2.260
F. Satini, L. Espartel (2010) O impacto da promoção de distribuição de prêmios na incidência de compras por impulso e nas intenções de recompra do consumidor: um estudo experimental. Revista de Negócios. 15(1), 91. https://doi.org/10.7867/1980-4431.2010v15n2p91-108
F. Santini, G. Costa, L. Espartel, G. Lenz (2011) Avaliando os Efeitos da Marca de Chocolate ao Leite na Intenção de Compra dos Consumidores.
Randall Schumacker, Richard Lomax (1996) A Beginner's Guide to Structural Equation Modeling. https://doi.org/10.4324/9780203851319
J. Tanaka (1993) Multifaceted conceptions of fit in structural equation models.
Robert Underwood, Edward Bond, Robert Baer (1993) Building Service Brands via Social Identity: Lessons from the Sports Marketplace. 9(1), 1-13. https://doi.org/10.1080/10696679.2001.11501881
Boonghee Yoo, Naveen Donthu (2001) Developing and validating a multidimensional consumer-based brand equity scale. 52(1), 1-14. https://doi.org/10.1016/s0148-2963(99)00098-3
Published
2013-05-30
Issue
Section
License
Copyright (c) 2013 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.