The Experiential Value of Online Retailing: A Scale Development and Validation from the Consumer's Perspective

Ines Soltani; Jamel-Eddine Gharbi

Authors

Ines Soltani
Jamel-Eddine Gharbi

Keywords:

experiential value, ethics, spirituality, esteem, status, websites, and scale development

Abstract

The main purpose of this research is to develop and validate an instrument to measure consumers' perceptions regarding the other-oriented value (ethics, status, esteem, and spirituality) of online retailers. This can be considered as an attempt to give a full presentation to the experiential value as conceptualized by Holbrook (1996). This is, to our knowledge, an attempt in the literature to specifically measure the experiential value construct as composed by all of the self-oriented and the other-oriented dimensions. Such effort is particularly relevant since online retailers must understand how consumers perceive and evaluate the ethics (Anderson and Srinivasan, 2003), spirituality, esteem, and status of their websites in the face of severe competition and continually rising consumer expe- ctations. Results offer a support of all of convergent, discriminant, and nomological validities.

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How to Cite

The Experiential Value of Online Retailing: A Scale Development and Validation from the Consumer’s Perspective. (2013). Global Journal of Management and Business Research, 13(18), 11-21. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

Ines Soltani

Dr. Ines Soltani is an accomplished academic and researcher in the field of marketing, currently serving as an Assistant Professor at Qassim University in Saudi Arabia and at the Higher Institute of Management of Sousse in Tunisia. She earned her PhD in Marketing from the Higher Institute of Management in 2014, following a Master's degree in 2007 and a Bachelor's in Marketing in 2004. Her research interests lie in online retailing, website perceived value, and consumer behavior, with notable works including 'The Experiential Value of Online Retailing: A Scale Development and Validation from the Consumer's Perspective' and 'Determinants and Consequences of the Website Perceived Value.' Dr. Soltani has contributed to the academic community through her teaching, international accreditation projects, and numerous distinctions in project management, quality support, and AI in education. With 6 publications, 49 citations, an h-index of 2, and an i10-index of 1, she continues to advance knowledge in digital marketing and consumer experience.

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