Overview the Effect of Mixed Elements of Servings Marketing with Customer in Iran's Insurance Industry

s ghorji

Authors

s ghorji

Keywords:

marketing mixture, servings, communication management with customer, insurance

Abstract

In this study, we overview the effect of mixed elements of servings marketing with customer in Iran's insurance industry. In the study we asked what's the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran's insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving's offering personnel's character's, distribution channel facilities and possessions, in order.

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How to Cite

Overview the Effect of Mixed Elements of Servings Marketing with Customer in Iran’s Insurance Industry. (2013). Global Journal of Management and Business Research, 13(18), 39-41. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biography

s ghorji

H. R. Mir Ali is a researcher affiliated with the Management Department at Payame Noor University of Sabzevar, Iran. With a diverse portfolio of 29 publications, his work spans multiple disciplines including management, insurance marketing, office automation, social consensus in Islamic law, organic chemistry, and human-computer interaction. Notable papers include 'Overview the Effect of Mixed Elements of Servings Marketing with Customer in Iran's Insurance Industry' and 'A New View at Usability Test Methods of Interfaces for Human Computer Interaction'. His research has garnered 365 citations, reflecting an h-index of 9 and an i10-index of 8. Mir Ali's interdisciplinary approach demonstrates a broad academic impact across the sciences and humanities.

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