Abstract

In this study, we overview the effect of mixed elements of servings marketing with customer in Iran#x2019;s insurance industry. In the study we asked what's the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran#x2019;s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving#x2019;s offering personnel#x2019;s character#x2019;s, distribution channel facilities and possessions, in order.