Impact of Childcare Assistance (A Work-Life Balance Practice) on Employee Retention in Indian IT Sector

K. Bhavana Raj; Dr. S. Suman Babu

Authors

K. Bhavana Raj
Dr. S. Suman Babu

Keywords:

childcare assistance, employee retention, family friendly practices, work-life balance, spillover theory

Abstract

This paper examines the impact of childcare assistance on employee retention as part of a work-life balance practice based on empirical evidence drawn from IT Sector in Hyderabad, India. A total of 300 samples with 30 samples (Assistant Managers, Managers, and Sr. Managers) from each company had been included from the Ten IT companies based on simple random sampling. Managerial personnel from HR, Marketing, Finance, Operations and Technical functions are included in the study. The study shows that when the average childcare assistance score increases, the average employee retention score also increases proportionately. The study reveals positive correlation and significant association between Employee Retention and childcare assistance. The findings of the study shows that majority of the managerial personnel are able to increase their retention levels with the help of childcare assistance as one of the important work-life balance practice. The study concludes with a conceptual framework which explains how spillover theory helps in increasing employee retention and also how management and co-worker support helps in smooth implementation of childcare assistance in increasing Employee Retention as a part in achieving work-life balance.

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Impact of Childcare Assistance (A Work-Life Balance Practice) on Employee Retention in Indian IT Sector. (2013). Global Journal of Management and Business Research, 13(23), 9-17. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biographies

K. Bhavana Raj

Dr. S. Suman Babu is an Assistant Professor at the Hyderabad Business School, GITAM University, located in Rudraram, Patancheru, Medak District, India. His research interests include work-life balance practices, employee retention, and financial market volatility. He has authored papers such as 'Impact of Childcare Assistance (A Work-Life Balance Practice) on Employee Retention in Indian IT Sector' and 'A Close Look Into the Financial Crisis and Financial Market Volatility-A Risk Management Perspective'. Dr. Babu is dedicated to advancing knowledge in human resource management and financial risk management.

Dr. S. Suman Babu

Dr. S. Suman Babu is an Assistant Professor at the Hyderabad Business School, GITAM University, located in Rudraram, Patancheru, Medak District, India. His research interests include work-life balance practices, employee retention, and financial market volatility. He has authored papers such as 'Impact of Childcare Assistance (A Work-Life Balance Practice) on Employee Retention in Indian IT Sector' and 'A Close Look Into the Financial Crisis and Financial Market Volatility-A Risk Management Perspective'. Dr. Babu is dedicated to advancing knowledge in human resource management and financial risk management.

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