Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Kemisola O. Adenegan; S. O. Olorunsomo; Nwauwa Linus Onyeka Ezealaji

Authors

Kemisola O. Adenegan
S. O. Olorunsomo
Nwauwa Linus Onyeka Ezealaji

Keywords:

cassava, commercialization, market orienta-tion, tobit model and nigeria

Abstract

Households need surplus output to meet both consumption requirements and market demand. To achieve this, households intuitively produce enough quantities of crops to satisfy these. Only a small proportion of the total output is taken to the more lucrative (but distant) urban markets for sale. This study aimed at analyzing the factors determining smallholder cassava farmer‟s market orientation. Household survey was conducted with a total of one hundred respondents. Descriptive Statistics was used in describing the socio-economic status of farmer households in the study area and Tobit model to identify factors that influenced market orientation. Result revealed that majority of the respondents were male (74%) and had a mean farming experience of 22 years, the average age was 49 years with an average household size of 5. An average of 4.87 acres of land was owned by the farmers while 1.33 acres was allocated to cassava production in the last growing season. Results obtained from econometric analysis revealed that, age (p

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Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria. (2013). Global Journal of Management and Business Research, 13(33), 57-66. https://journalofbusiness.org/index.php/GJMBR/article/view/

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Author Biographies

Kemisola O. Adenegan

Nwauwa Linus Onyeka Ezealaji is a researcher affiliated with the Department of Agricultural Economics at the University of Ibadan, Nigeria. His work focuses on agricultural economics, particularly market orientation among smallholder cassava farmers and the economics of palm oil storage and marketing. He has authored papers including 'Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria', 'Market Strategies and Storage Solutions for Palm Oil in Imo State: An Economic Perspective', and 'Economics of Palm Oil Storage and Marketing in Imo State, Nigeria'. With 3 publications and 12 citations, his research contributes to understanding agricultural market dynamics in Nigeria. His h-index is 2.

Nwauwa Linus Onyeka Ezealaji

Nwauwa Linus Onyeka Ezealaji is a researcher affiliated with the Department of Agricultural Economics at the University of Ibadan, Nigeria. His work focuses on agricultural economics, particularly market orientation among smallholder cassava farmers and the economics of palm oil storage and marketing. He has authored papers including 'Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria', 'Market Strategies and Storage Solutions for Palm Oil in Imo State: An Economic Perspective', and 'Economics of Palm Oil Storage and Marketing in Imo State, Nigeria'. With 3 publications and 12 citations, his research contributes to understanding agricultural market dynamics in Nigeria. His h-index is 2.

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