1.
Randinithi Bandaranayake, P.S.C. Kularathne, H.C. Pathirage, D.P.S.H. Perera, Dr. Kingsley Bernard. An Examination of the Celebrity Endorsement towards Consumer Purchase Intention, of Young Females in Sri Lanka (From a Case Study of Fairness Creams): A Pilot Study and Overview of the Findings. GJMBR [Internet]. 2019 Mar. 15 [cited 2024 May 18];19(E4):51-7. Available from: https://journalofbusiness.org/index.php/GJMBR/article/view/2829