Md Sazzad Mahmud, Farhana Ahmed. Effect of Brand Experience and Product Involvement on Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh. GJMBR [Internet]. 2021 Mar. 15 [cited 2024 May 7];21(E3):51-70. Available from: https://journalofbusiness.org/index.php/GJMBR/article/view/3434