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Separamadu H. N.Lakchan V. A. S. M, Jayasinghe M. A. N. D, Dharmagunawardhana P.V. M. S. D., Samarasinghe H.M.U.S.R, Rathnayake, Rathnayake R.M.N.M. The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District. GJMBR [Internet]. 2021 Jan. 15 [cited 2024 Apr. 28];21(E1):19-37. Available from: https://journalofbusiness.org/index.php/GJMBR/article/view/3339