Gashaw Tibebe, Amanpreet Singh. The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry. GJMBR [Internet]. 2015 Jul. 15 [cited 2024 May 17];15(E10):15-30. Available from: https://journalofbusiness.org/index.php/GJMBR/article/view/1880