Jin Ooi, Dr. Rashad Yazdanifard. The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement. GJMBR [Internet]. 2015 May 15 [cited 2024 May 20];15(E8):13-7. Available from: https://journalofbusiness.org/index.php/GJMBR/article/view/1837