Prof. Dr. A. Ananda Kumar, Ms. S. Suganya, and Mr. V. Imayavendan. “An Empirical Study on Sales Promotion Techniques”. Global Journal of Management and Business Research 18, no. G2 (March 15, 2018): 43–51. Accessed May 2, 2024. https://journalofbusiness.org/index.php/GJMBR/article/view/2530.