Jin Ooi, and Dr. Rashad Yazdanifard. “The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement”. Global Journal of Management and Business Research 15, no. E8 (May 15, 2015): 13–17. Accessed May 20, 2024. https://journalofbusiness.org/index.php/GJMBR/article/view/1837.