E. Thangasamy, and Dr. Gautam Patikar. “Factors Influencing Consumer Buying Behaviour: A Case Study”. Global Journal of Management and Business Research 14, no. E5 (March 15, 2014): 37–41. Accessed July 1, 2024. https://journalofbusiness.org/index.php/GJMBR/article/view/1551.