Syed Md Hasib Ahsan, Md Kazi Golam Azam, Md. Zohir Raihan, Ishtiak Bin Imam, and Md. Nurul Islam, “Impact of Brand Equity on Consumers Purchase Decision of Smart Phone -A Study on University Students in Chittagong, Bangladesh”, GJMBR, vol. 20, no. A6, pp. 37–41, Mar. 2020.