“An Examination of the Celebrity Endorsement towards Consumer Purchase Intention, of Young Females in Sri Lanka (From a Case Study of Fairness Creams): A Pilot Study and Overview of the Findings”, GJMBR, vol. 19, no. E4, pp. 51–57, Jul. 2019, Accessed: Sep. 02, 2026. [Online]. Available: https://journalofbusiness.org/index.php/GJMBR/article/view/2829