Dr. S.Sivesan (2018) “Examining the Nature of Customer Relationship Marketing in the Case Study of Commercials Bank #x2013; Sri Lanka”, Global Journal of Management and Business Research, 18(E6), pp. 13–18. Available at: https://journalofbusiness.org/index.php/GJMBR/article/view/101581 (Accessed: 19 May 2024).