H.M.U.S.R.Samarasinghe (2018) “Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention”, Global Journal of Management and Business Research, 18(E1), pp. 25–34. Available at: https://journalofbusiness.org/index.php/GJMBR/article/view/101463 (Accessed: 19 May 2024).