Iesha Khajuria and Dr. Rachna (2017) “A Study of User-Generated Content on Social Networking Sites and its Impact on Consumer-Based Brand Equity Constructs”, Global Journal of Management and Business Research, 17(E1), pp. 1–8. Available at: https://journalofbusiness.org/index.php/GJMBR/article/view/2241 (Accessed: 5 May 2024).