Janaína Gularte Cardoso, Kleiton Luiz Nascimento Reis, Martin de La Martiniere Petroll, and Rudimar Antunes da Rocha. 2023. “Methodological Nature and Epistemological Bases of Qualitative Studies in Marketing”. Global Journal of Management and Business Research 23 (E1):21-32. https://journalofbusiness.org/index.php/GJMBR/article/view/102805.