SAUMYA SINGH. The Rise of Korean wave in India and its Influence on Consumer Behaviour and the Consumer Products Industry. Global Journal of Management and Business Research, [S. l.], v. 23, n. B2, p. 39–65, 2023. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/102784. Acesso em: 20 jun. 2024.