OOI JIN. The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior. Global Journal of Management and Business Research, [S. l.], v. 15, n. E6, p. 59–63, 2015. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1782. Acesso em: 4 may. 2024.