NAGLAA MOHAMED DIAA. Shedding the Light on Guerrilla Marketing and Purchase Intention. Global Journal of Management and Business Research, [S. l.], v. 17, n. G4, p. 9–18, 2017. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/2350. Acesso em: 4 may. 2024.