AGNES NG MAY PHING; DR. RASHAD YAZDANIFARD. How does ALS Ice Bucket Challenge Achieve its Viral Outcome through Marketing via Social Media?. Global Journal of Management and Business Research, [S. l.], v. 14, n. E7, p. 57–64, 2014. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1572. Acesso em: 1 may. 2024.