SULEKHA GHANGAS. Segmenting Indian Consumers: A Psychographic Approach. Global Journal of Management and Business Research, [S. l.], v. 14, n. E3, p. 33–43, 2014. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1436. Acesso em: 20 may. 2024.