SHASHANK KATARE. A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands. Global Journal of Management and Business Research, [S. l.], v. 23, n. E1, p. 77–85, 2023. DOI: 10.34257/GJMBREVOL23IS1PG77. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/102800. Acesso em: 3 jul. 2024.