The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District. Global Journal of Management and Business Research, [S. l.], v. 21, n. E1, p. 19–37, 2021. DOI: 10.34257/GJMBREVOL21IS1PG19. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/3339. Acesso em: 4 apr. 2026.