Impact of Brand Equity on Consumers Purchase Decision of Smart Phone -A Study on University Students in Chittagong, Bangladesh. Global Journal of Management and Business Research, [S. l.], v. 20, n. A6, p. 37–41, 2020. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/3083. Acesso em: 1 feb. 2026.