An Examination of the Celebrity Endorsement towards Consumer Purchase Intention, of Young Females in Sri Lanka (From a Case Study of Fairness Creams): A Pilot Study and Overview of the Findings. Global Journal of Management and Business Research, [S. l.], v. 19, n. E4, p. 51–57, 2019. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/2829. Acesso em: 3 apr. 2026.