A Discriminant Analysis of the Social Factors Influencing the Consumer Behavior in the Two-wheeler Market in India- An Empirical Study. Global Journal of Management and Business Research, [S. l.], v. 18, n. E6, p. 51–57, 2018. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/2637. Acesso em: 10 aug. 2026.