The Role of a Social Media Marketing in Building Brand Equity- A Special Reference to Travel and Tourism Industry in Sri Lanka. Global Journal of Management and Business Research, [S. l.], v. 17, n. E3, p. 31–37, 2017. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/2345. Acesso em: 2 sep. 2026.