Is Activity-Resource-based View (ARBV) the New Theory of the Firm for Creating Sources of Sustainable Competitive Advantage in Services Firms?. Global Journal of Management and Business Research, [S. l.], v. 16, n. A5, p. 33–45, 2016. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1987. Acesso em: 1 apr. 2026.