Marketing Mix Strategies and Hospital Performance-in Case of Wolaita Sodo University, Otona teaching . Global Journal of Management and Business Research, [S. l.], v. 16, n. E3, p. 15–21, 2016. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/2053. Acesso em: 20 feb. 2026.