Investigating the Factors Leading towards the Purchase of a Perfume Brand; An Empirical Study of Working Females in Karachi. Global Journal of Management and Business Research, [S. l.], v. 16, n. E2, p. 19–28, 2016. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/2047. Acesso em: 3 apr. 2026.