Smartphone Brand Personality as a Predictor of Brand Value among Undergraduates of Babcock University. Global Journal of Management and Business Research, [S. l.], v. 16, n. E1, p. 33–43, 2016. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1965. Acesso em: 19 feb. 2026.