The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior. Global Journal of Management and Business Research, [S. l.], v. 15, n. 13, p. 23–29, 2015. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/. Acesso em: 18 oct. 2026.