An Experimental Investigation of Factors Affecting Consumers Perceptions of Digital Sales Promotions. Global Journal of Management and Business Research, [S. l.], v. 15, n. A2, p. 31–38, 2015. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1608. Acesso em: 8 feb. 2026.