The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior. Global Journal of Management and Business Research, [S. l.], v. 14, n. 14, p. 1–4, 2014. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/. Acesso em: 18 oct. 2026.