Does Advertising Expenditure Impact Firm Value: A Case of Indian FMCG Industry. Global Journal of Management and Business Research, [S. l.], v. 14, n. 2, p. 7–18, 2014. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/. Acesso em: 18 oct. 2026.