Does Advertising Expenditure Impact Firm Value: A Case of Indian FMCG Industry. Global Journal of Management and Business Research, [S. l.], v. 14, n. C1, p. 7–18, 2014. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1205. Acesso em: 2 sep. 2026.