An Investigation of Consumer Buying Behavior for FMCG: An Empirical Study of Rural Haryana. Global Journal of Management and Business Research, [S. l.], v. 13, n. E9, p. 41–51, 2013. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/1167. Acesso em: 12 may. 2026.