A comparative study of consumer attitudes in Iran and Dubai towards marketing mix elements for small home appliances. Global Journal of Management and Business Research, [S. l.], v. 12, n. 8, p. 99–105, 2012. Disponível em: https://journalofbusiness.org/index.php/GJMBR/article/view/100208. Acesso em: 19 feb. 2026.